Met Office

Content Production & Strategy | Art Direction | Brand Design
Ensuring the Met Office remains at the forefront of weather and climate.
Weather playlist
Widening reach with playful content.
An example of how I used the ordering of a Spotify playlist to create some content around a Weather Ready campaign.
Climate change explainer
Here's some climate content which I directed, managed, and produced, which communicates the science behind global warming.

This video was reformatted for TikTok and currently has 7.2 million views.
Internal promo
Here's an example of some material to promote and support internal events.

YouTube thumbnails

Finding a solution to support 3 different formats for the primary channel whilst considering ease of use, consistency and the 3 secondary colours in Met Office guidelines.

Tone-of-voice

Tailoring content appropriately for each channel. Here's an example of what works well on Met Office's Instagram.

User research 

Creating playful content is key in helping the Met Office reach a younger audience.  After spending a day at a user research facility in Bristol, I put together some examples which combined what was trending on social and how we could use the trend to gain some brand awareness.

Events and occasions

Using seasonal occasions to promote the Met Office and their app.

Brand awareness

Creating playful videos whilst partnering with global brands to help reach new audiences.

Generative AI

Using Midjourney and DALL-E 3 to help visualise weather idioms and support a Weather Ready campaign.

Infographics
Here's a timelapse video of me creating a simple infographic for a Met Office science conference. 
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